2/10/2024 0 Comments Andrew yang twitter street vendorsTwitter’s factchecking service humiliatingly corrected him after he falsely tweeted that Twitter “drives a massive number of clicks” to other websites, being the “biggest click driver on the internet by far”. His online behaviour makes the company look terrible. Recently, having got into a Twitter dispute with an engineer who knew more about the platform’s performance issues than he did, he fired him by tweet. He has demanded engineers bring him examples of their own coding work to determine their value to the company – odd, given that the code is written collectively – and he has drafted 50 Tesla employees with no obvious experience with social media software or design to look at Twitter’s code. Musk has driven out a further estimated 1,200 staff members, including engineers responsible for managing content and ironing out bugs, after imposing a de facto loyalty oath. In leaked Slack messages, he called them “ weak, lazy and unmotivated”, and he said they could easily be sacked again. Meanwhile, a senior Twitter executive made it clear how little those who did return were valued, and how soon they would get the boot again. He has sacked enormous numbers of staff, beginning with a purge of about half of employees, before begging some of them to return. The second was the axe taken to staffing, making advertisers nervous and drawing the ire of the Federal Trade Commission. The purchase itself, adding $13bn to the company’s debt, was the first financial wound inflicted on the company. So, Musk bought a platform of whose workings he knew little and began to “move fast and break things”, as the Silicon Valley motto has it. The goal appears to be to redesign Twitter, and to change its perceived politics. He is clear that he thinks Twitter’s old management had a left bias, and that he would like to restore a friendly climate for rightist agitators. But his interest in Twitter is not just commercial. He appears to want to establish the same pattern at Twitter, based on his apparently unassailable conviction that he knows best. Some of this is down to his management style playing out in a more public forum: he notoriously rules by fear, breaking the law, busting unions and firing employees who criticise him. Despite Musk being the world’s richest man, very little of what he has done since purchasing Twitter looks remotely like good business sense.
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